Theoretical and methodological aspects of developing a value-based approach to health among university students

Abstract

The article addresses the theoretical and methodological aspects of fostering a value-based approach to health among university students. The research aims to identify effective strategies for motivating students to adopt a healthy lifestyle, taking into account internal and external factors affecting their well-being. A combination of theoretical methods was applied, including analysis, synthesis, comparison, induction and deduction, as well as a pilot survey among students of the Academy of Physical Education and Mass Sports (Astana, Kazakhstan).

The study contributes novelty by integrating educational, pedagogical and student level interventions into a three-level model and emphasizing the potential of digital technologies such as artificial intelligence and gamification – to enhance student engagement in health-promoting practices. The results highlight that students’ health is strongly influenced by sleep quality, nutrition, physical activity and stress management, which directly affect academic achievement and personal development. Empirical findings confirm low awareness of preventive health behaviors and significant challenges during the COVID-19 pandemic and online learning. The proposed model suggests concrete approaches, including checklists, health guides, interactive training and AI-based personalized recommendations. This research offers practical implications for university administrators and faculty, providing tools for integrating health literacy into educational environments, and supporting sustainable student well-being and human capital development.